A WhatsApp message template is a pre-approved, structured message that businesses must use to initiate conversations outside the 24-hour messaging window. Templates are submitted to Meta for review and must comply with WhatsApp's commerce and business policies.
Templates support categories (marketing, utility, authentication), dynamic variables ({{1}}, {{2}}), header types (text, image, video, document), body text, footer, and interactive buttons (quick reply, URL, call). Approval typically takes 24–48 hours.
InboxCentral provides a template management interface for creating, submitting, tracking, and using WhatsApp message templates across conversations and broadcast campaigns.
Related InboxCentral feature
WhatsApp Business APIA mass messaging campaign sent to a large audience simultaneously.
An official Meta partner authorised to provide WhatsApp Business API access.
WhatsApp's rule limiting free-form replies to 24 hours after the last customer message.
Meta's hosted version of the WhatsApp Business API.