A mass messaging campaign sent to a large audience simultaneously.
A broadcast campaign is a one-to-many message sent to a targeted list of contacts across channels like WhatsApp, Email, or SMS. Broadcasts are used for marketing promotions, product updates, event announcements, and transactional notifications.
Effective broadcasts use audience segmentation, personalisation variables, optimal send-time scheduling, and A/B testing. Compliance requirements vary by channel — WhatsApp requires pre-approved templates, SMS requires DLT registration in India, and email requires CAN-SPAM or GDPR compliance.
Lodgestory supports WhatsApp and Email broadcast campaigns with built-in template management, audience targeting, scheduling, and real-time delivery analytics.
Connect a channel and see it run on your own conversations today.