WhatsApp Cloud API is Meta's directly hosted version of the WhatsApp Business API. Unlike the on-premise API (which BSPs host), the Cloud API is hosted on Meta's servers, offering simpler setup and automatic updates.
The Cloud API provides the same functionality as the on-premise API — template messages, interactive messages, media, catalogs, and payments — but with easier setup, faster feature releases, and no hosting costs. BSPs like InboxCentral build on top of the Cloud API to provide unified inbox, automation, and analytics layers.
InboxCentral uses the WhatsApp Cloud API as its foundation, providing all API capabilities plus a no-code interface for teams.
Related InboxCentral feature
WhatsApp Business APIAn official Meta partner authorised to provide WhatsApp Business API access.
WhatsApp's rule limiting free-form replies to 24 hours after the last customer message.
A pre-approved message format required for initiating WhatsApp conversations.