Non-promotional text messages triggered by user actions or system events.
Transactional SMS are non-promotional text messages triggered by user actions — order confirmations, OTPs, delivery updates, payment receipts, appointment reminders. In India, they can be sent 24/7 without time restrictions.
Transactional SMS in India use alphabetic sender IDs (e.g., IN-BRAND) and have higher delivery priority than promotional messages. They require DLT registration but are exempt from DNC filtering since recipients have an existing relationship with the sender.
Lodgestory's SMS API supports transactional SMS with high throughput, DLT compliance, delivery receipts, and fallback routing.
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