HubSpot and Lodgestory
Bi-directional CRM sync that keeps your sales and support teams aligned. Conversations from WhatsApp, Email, and SMS flow into HubSpot automatically.
Sync conversations, contacts, and deals with HubSpot CRM
The most guest-obsessed brands trust Lodgestory to power 50M+ conversations a year
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HubSpot is a CRM platform used by 200,000+ businesses for marketing, sales, and customer service. Lodgestory's HubSpot integration syncs contacts, conversations, deals, and tickets bi-directionally, so your teams have full context without switching tools.
Lodgestory connects to HubSpot via REST API and webhooks. When a customer messages on WhatsApp or any channel, Lodgestory creates or updates the HubSpot contact and logs the conversation. Ticket status changes in HubSpot are reflected in Lodgestory in real-time.
- 01Connect HubSpot. Go to Settings > Integrations > HubSpot and click 'Connect'. Authorise via OAuth 2.0.
- 02Map Fields. Map Lodgestory contact fields to HubSpot properties. Configure which custom properties to sync.
- 03Set Sync Rules. Choose sync direction (one-way or bi-directional) and conflict resolution rules.
- 04Enable Triggers. Configure webhook triggers — e.g., create HubSpot deal when ticket moves to 'Sales Qualified'.
- 05Test & Go Live. Send a test message on WhatsApp and verify the contact and activity appear in HubSpot.
Contact Sync
New contacts from WhatsApp, SMS, and Email are automatically created in HubSpot with channel, source, and conversation history.
Contact Sync
New contacts from WhatsApp, SMS, and Email are automatically created in HubSpot with channel, source, and conversation history.
Deal Pipeline Mapping
Map Lodgestory ticket stages to HubSpot deal stages. Move a ticket to 'Qualified' and the deal updates automatically.
Deal Pipeline Mapping
Map Lodgestory ticket stages to HubSpot deal stages. Move a ticket to 'Qualified' and the deal updates automatically.
Conversation Logging
Every WhatsApp message, email, and call note is logged as a HubSpot activity — visible on the contact timeline.
Conversation Logging
Every WhatsApp message, email, and call note is logged as a HubSpot activity — visible on the contact timeline.
Custom Properties
Map Lodgestory fields (CSAT score, first response time, channel) to HubSpot custom properties for reporting.
Custom Properties
Map Lodgestory fields (CSAT score, first response time, channel) to HubSpot custom properties for reporting.
In practice
How teams use HubSpot with Lodgestory
Sales Handoff
When an AI agent qualifies a lead on WhatsApp, Lodgestory creates a HubSpot deal and assigns it to the sales rep with full conversation context.
Support Ticket Sync
Support tickets created in Lodgestory appear as HubSpot tickets. Resolution notes and CSAT scores flow back for reporting.
Marketing Attribution
Track which WhatsApp broadcast campaigns drive deals by syncing campaign tags to HubSpot contact properties.
Ready to connect HubSpot?
Connect it in Settings today, or ask us to set it up with you during onboarding.
Questions, answered
What teams ask before connecting HubSpot.
Yes. Contacts, deals, and tickets sync bi-directionally between Lodgestory and HubSpot. Changes in either platform are reflected in real-time via webhooks.
The integration works with HubSpot Starter, Professional, and Enterprise plans. Free HubSpot CRM is supported for contact sync only.
Yes. You can map any Lodgestory field (including custom fields, CSAT scores, and SLA metrics) to HubSpot custom properties.
Each message (WhatsApp, SMS, Email, or call) is logged as a HubSpot activity on the contact timeline with channel, timestamp, and agent details.
No. The HubSpot integration is included in Lodgestory Growth and Enterprise plans at no additional cost.