Broadcast on WhatsApp the right way
Approved templates at around 600 a minute on the official Business Platform, free text on an unofficial number, every slot personalised from your data, and every reply back on the guest's thread in the inbox.
Meta Technology Partner ✦ Approval enforced before scheduling ✦ Retarget by stage
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Two routes, two sets of rules
The official Business Platform is the scale path: approved templates, around 600 messages a minute, and a 24-hour window that makes templates effectively mandatory for a broadcast. An unofficial number has no templates, no window and no review, and sends free text, media and interactive messages at around 6 a minute by default. The wizard shows only what the chosen channel allows.
- Approval enforced. A campaign against a pending template will not save.
- Quality in view. Approved templates carry Meta's High, Medium or Low rating, updated by webhook.
- Delivery TTL per template, from 30 seconds to 30 days.
WhatsApp Official
WhatsApp Unofficial
Map every slot from your data
Body text, header media, buttons, coupon codes, offer expiries and carousel cards each take a campaign-wide value, a contact field or a CSV column, with a fallback.
Learn moreSend at the platform's pace
Messages stream out at the number's rate. A temporary refusal retries by itself; an invalid number or an opt-out is logged and never retried.
Learn moreTurn replies into bookings
Every answer lands on the guest's thread, where a bot journey handles the predictable ones and Kaylee or your team takes the rest.
Learn moreFollow up the people who read and did not reply
Every campaign keeps a stage per recipient. Pick a past campaign as the audience of the next one and choose the stage: everyone, delivered but not read, read with no reply, read, clicked, did not click, not delivered, replied or failed. Send a second template a week later, or save the stage as a segment with an offer code per person.
- Retarget runs the selected stage as a new campaign in one step.
- Failed as an audience, so a resend after a quality pause reaches exactly who missed out.
- Save as segment for admins, so the warm list is reusable.
New campaign
Last chance · ends SundayAudience · —Template · weekend_rates_reminderSend · Tue 11:00Ready to broadcast on WhatsApp?
Connect your number, submit a template, and send your first campaign as soon as it is approved.
Questions, answered
On the official WhatsApp Business Platform a broadcast uses an approved template and sends at around 600 messages a minute; it is the path for scale, and the 24-hour messaging window means templates are effectively required. An unofficial number sends free text, media and interactive messages with no templates and no window, at around 6 messages a minute by default.
Only approved templates for the selected channel. Authentication templates are excluded, since one-time codes are not broadcast material. Standard, carousel and limited-time-offer templates all work, with positional or named variables mapped per slot.
Yes. Pick a past campaign as the audience and choose a stage: everyone, delivered but not read, read with no reply, read, clicked, did not click, not delivered, replied or failed. Retarget runs that selection as a new campaign, or save the stage as a segment for later.
The reply lands on their own thread in the inbox like any other message. A bot journey can field the predictable answers, Kaylee can handle the rest, and your team sees the full exchange, including the campaign message that started it.