Template

Email Drip Campaign Templates

Ideal for Onboarding · Re-Engagement · Cart Recovery · Upsell · Feedback

6 email drip campaign sequences — onboarding, re-engagement, upsell, cart recovery, and feedback. Copy, customise, and deploy.

Why we like this template

An email drip campaign is an automated series of emails sent over time based on user behaviour or time triggers. These templates provide proven email sequences for common business scenarios — each with subject lines, email body outlines, send timing, and conversion goals.

Included templates

Onboarding

Onboarding

Email 1: Welcome (Day 0)

Subject: Welcome to {{company}}! | Body: Welcome message, quick start guide link, key benefits recap, CTA: Complete Setup.
Onboarding

Email 2: Quick Win (Day 2)

Subject: Get your first win in 5 minutes | Body: Step-by-step guide to the #1 feature, screenshot walkthrough, CTA: Try It Now.
Onboarding

Email 3: Feature Discovery (Day 5)

Subject: 3 features you haven't tried yet | Body: Feature highlights with use cases, customer testimonial, CTA: Explore Features.
Onboarding

Email 4: Check-In (Day 7)

Subject: How's it going? | Body: Progress summary, offer help, link to docs, CTA: Talk to Support / I'm Great.

Re-Engagement

Re-Engagement

Email 1: We Miss You (Day 14)

Subject: We haven't seen you in a while | Body: What's new since last visit, special offer, CTA: Come Back.
Re-Engagement

Email 2: Incentive (Day 21)

Subject: {{discount}}% off to come back | Body: Discount code, product updates, urgency element, CTA: Claim Offer.
Re-Engagement

Email 3: Last Chance (Day 30)

Subject: Last chance — offer expires tomorrow | Body: Final reminder, social proof, deadline, CTA: Use Code Now.

Cart Recovery

Cart Recovery

Email 1: Reminder (1 hour)

Subject: You left something behind | Body: Cart items with images, subtotal, CTA: Complete Purchase.
Cart Recovery

Email 2: Incentive (24 hours)

Subject: Still thinking? Here's {{discount}}% off | Body: Cart items, discount code, urgency, CTA: Checkout Now.
Cart Recovery

Email 3: Final (48 hours)

Subject: Your cart is expiring | Body: Last reminder, scarcity messaging, CTA: Complete Order.

Upsell

Upsell

Email 1: Usage Milestone

Subject: You've hit {{milestone}}! | Body: Congratulate, show what's possible with upgrade, feature comparison, CTA: Upgrade Now.
Upsell

Email 2: Feature Tease

Subject: Unlock {{feature}} with Pro | Body: Feature benefits, customer story, limited-time offer, CTA: See Plans.

Feedback

Feedback

Email 1: Product Survey

Subject: 2-minute survey — we value your input | Body: Survey introduction, estimated time, incentive (if any), CTA: Take Survey.
Feedback

Email 2: Survey Reminder

Subject: Reminder — your feedback matters | Body: Brief reminder, survey link, deadline, CTA: Share Feedback.

How to use it

Open Broadcast Module

Go to Broadcast > Email Campaigns in Lodgestory. Click 'New Campaign' and select 'Drip Sequence'.

Choose a Sequence

Select the drip campaign type — onboarding, re-engagement, cart recovery, upsell, or feedback.

Customise Emails

Edit subject lines, email body, images, and CTAs. Replace placeholder variables with your brand details.

Set Timing & Triggers

Configure the delay between emails and the entry trigger (signup, cart abandonment, inactivity, etc.).

Test & Launch

Send test emails to yourself. Verify formatting, links, and tracking. Then activate the campaign.

Tips for best results

  • Keep subject lines under 50 characters for best open rates on mobile
  • Send the first email within 5 minutes of the trigger event
  • Include one clear CTA per email — don't overwhelm with multiple actions
  • A/B test subject lines with 10% of your audience before sending to the rest
  • Respect unsubscribes immediately and include an easy opt-out in every email

Back to all templates

Ready to use these templates?

Included in every Lodgestory plan. Copy, customise and send in minutes.

Questions, answered

What teams ask before they use this template.

Yes. Lodgestory supports A/B testing for subject lines, send times, and email content within drip sequences.

Lodgestory tracks opens, clicks, conversions, and unsubscribes for each email in the sequence. View the funnel analytics to see drop-off points.

Yes. Lodgestory supports multi-channel drip sequences — e.g., Email on Day 1, WhatsApp on Day 3, SMS on Day 5.

Configure exit conditions to stop the sequence when a user completes the desired action (purchase, signup, upgrade).

Lodgestory uses Resend for email delivery with SPF, DKIM, and DMARC authentication. Follow our domain setup guide for maximum deliverability.

6 Email Drip Campaign Templates for Business | Lodgestory