Tracking brand mentions across social media platforms.
Social monitoring (or social listening) is the practice of tracking mentions of a brand, product, or keywords across social media platforms like Twitter, Reddit, Facebook, Instagram, and Google Reviews to identify customer sentiment, complaints, and opportunities.
Social monitoring enables proactive customer support by catching complaints before they escalate. Advanced implementations include sentiment analysis, trend detection, and automatic ticket creation from negative mentions.
Lodgestory converts social mentions and reviews into support tickets with sentiment scoring, enabling teams to respond proactively from the unified inbox.
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