Glossary

What is Omnichannel?

A unified customer experience across all communication channels.

Definition

Omnichannel is a customer communication strategy that provides a seamless, consistent experience across all channels — WhatsApp, email, phone, social media, chat — with full context preserved as customers switch between them.

How it works

Omnichannel differs from multichannel (which offers multiple channels in silos). In an omnichannel setup, an agent can see a customer's WhatsApp message, previous email thread, and phone call notes in a single view. This eliminates the need for customers to repeat information.

In Lodgestory

Lodgestory is an omnichannel platform that unifies WhatsApp, Instagram, Facebook Messenger, Email, SMS, Push, Voice, and Web chat into a single inbox with shared conversation history.

Ready to put omnichannel to work?

Connect a channel and see it run on your own conversations today.