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Explicit consent from a user to receive messages from a business.
Opt-in is the explicit consent given by a customer to receive communications from a business. It is a legal requirement for most messaging channels, including WhatsApp Business, SMS, and marketing emails.
Opt-in types include single opt-in (one-step consent) and double opt-in (confirmation required). Collection methods include website forms, checkout flows, QR codes, SMS keywords, and in-app prompts. Records must be maintained for compliance audits.
Lodgestory provides opt-in collection widgets, consent tracking, and compliance tools for WhatsApp, SMS, and email.
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