Click-to-call is a feature that allows customers to initiate a phone call with a business by clicking a button on a website, app, or message. The call can be routed through VoIP, SIP, or traditional telephony.
Click-to-call reduces friction in the customer journey by eliminating the need to manually dial a number. Modern implementations use WebRTC for browser-based calls or SIP for traditional telephony routing. Analytics track call volume, duration, and conversion rates.
InboxCentral supports click-to-call widgets that route through integrated telephony providers like Tata Tele, Ozonetel, and Airtel.
Related InboxCentral feature
Voice & IVRAn automated phone system that routes callers using voice or keypad input.
A signalling protocol for initiating and managing voice and video calls.
A service that connects a business phone system to the PSTN via the internet.