Glossary

What is CDP (Customer Data Platform)?

A Customer Data Platform (CDP) is software that collects, unifies, and activates customer data from multiple touchpoints — website, app, CRM, support tickets, messaging — into a single, persistent customer profile.

CDPs differ from CRMs (which focus on sales interactions) and DMPs (which handle anonymous advertising data). A CDP creates a 360-degree customer view that enables personalised messaging, segmentation, and journey orchestration.

InboxCentral syncs conversation history and customer attributes with popular CDPs and CRMs, enabling agents and bots to access unified profiles during conversations.

Related InboxCentral feature

Ticketing CRM Sync

Related terms

CRM (Customer Relationship Management)

Software for managing customer interactions, data, and relationships.

Omnichannel

A unified customer experience across all communication channels.

See it in action

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