The Lodgestory blog
Practical guides and plain answers on WhatsApp, AI agents, voice and the work of running every customer conversation in one place.
WhatsApp Service Message Pricing Changes 2026: What They Mean and How to Protect Your Margins
From October 1, 2026, WhatsApp charges per message for service replies and for utility templates sent inside the 24-hour window, with 1,000 free service messages per number each month. This guide explains the new pricing and shows how Lodgestory's journeys, AI agents, templates and analytics help you keep costs under control without hurting customer experience.
What Is CCaaS (Contact Center as a Service) and How Does It Differ from UCaaS?
CCaaS is a cloud-based contact center that manages customer interactions across voice, messaging, and email, while UCaaS focuses on internal employee collaboration. This guide explains the differences, pricing models, and when you need one or both, and shows how Lodgestory unifies WhatsApp, Instagram, Email, SMS, and Voice/IVR as a modern CCaaS alternative.
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